Best prices on organic foods and health products.
They have more than vitamins! After comparison shopping last Thanksgiving (2006) I found that Vitamin Cottage had the best prices on almost all foods and food products that I would normally purchase at Wild Oats or Whole Foods. Vitamins and supplements as well. I routinely saved 50 cents to $1 on products. That adds up when doing weekly shopping.
The store is always very clean, staff is very friendly and helpful! Although their produce selection is somewhat limited, it's always fresh.